How It Works
Audience Analytics has contracted Target Resource Group (TRG), the nation’s leading provider of data management and consulting services, to provide members with access to TRG’s Data Center tool. Participating organizations begin by uploading segmented patron data to Data Center, which is cleansed and appended with demographic, psychographic, and geographic information. Organizations can then analyze their patrons in variety of powerful ways, obtaining the insights they need to make the most efficient and effective use of their marketing and programming dollars.
In addition, Data Center allows organizations to identify their best potential trading partners and streamlines the list trade process. All trades are 100% permission based, allowing organizations to retain 100% control of their data.
The Audience Analytics of Greater Philadelphia and Lehigh Valley Region Database contains more than two million unique records, representing 75 cultural groups.
Any nonprofit arts or cultural organization who is based within the Lehigh Valley is welcome to join the Audience Analytics Community. This includes performing arts, visual arts, media arts, and literary arts organizations, as well as festivals, historical sites, and museums.
To join you must:
- pay an annual Audience Analytics membership fee (contact Zach Kleemeyer, Community Engagement Coordinator, for rate information)
- commit to uploading segmented patron data to the community database
- agree to making a minimum of one patron segment available for trade