William Childs

My entire life has been influenced by creativity.

We now find ourselves experiencing what is known as the creative age. The age of new ideas, new processes and innovative thought as a way to drive change and solve the complex challenges we face. Our world has seen more change in the last one hundred years than it has in the last billion years and creativity is leading the charge.

Thankfully, while creativity is now being taken seriously as a force to be reckoned with, more work needs to be done before creativity is given the full status it deserves. The old stereotype of creative people sitting around on their beanbag chairs looking for meaning through the incandescent glow of their Lava Lamps still lingers.

Author Richard Florida has written about the rise of the Creative Class and said this, “I define the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content.”

Creativity is real and it’s here to stay. Those who are brave enough to accept that fact will capitalize on its undeniable power and use it as a force for change. However, every revolution has its skeptics. This one is no different. The difference now will be that everyone will be able to identify the people that embrace and use creativity from the ones that don’t.

Now more than ever, we are in need of people who will push us beyond what we think we are capable of achieving. The ones who won’t accept the ‘Well, we’ve always done it that way’ mentality. We can’t change the world safely ensconced inside our comfort zones. Innovation is messy. It doesn’t follow a straight path and certainly won’t track neatly onto a spreadsheet.

Because when it’s all said and done, your success won’t be measured by how much money you make, but rather by the difference you make.